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Artwork Planning Guide 
How Do I Get Started

 

Planning Guide for a Presentation Product

      The following information is basically to help you to planning your Presentation Product and making your Artwork more beautiful and more efficient.  It will be also help us to make your product as quickly as possible with superior results.

Step 1. Determine the capacity of binder

       It is a very important specification for making a perfect product. If you have a sample binder to work from, please measure its capacity in the following manner.  

D-ring on back R-ring on back R-ring on spine Q-ring on back
D-Ring Round Ring Round Ring Q-Ring

If you don’t have a sample binder please determine how many paper sheets you will insert into the binder. This information is very important for us to make your binder perfect.

       Another way to determine the capacity you need is to take a ring mechanism from us and to fill it with paper sheets you anticipate using. Make sure the paper sheets turn easily, if they don’t, you have to consider a larger capacity. Also consider if you may be adding the sheets in the future because this will also increase your binder capacity.

        Attention: Do not measure the outside spine of the binder  

Step 2. Plan the artwork of binder

You can decide what you want to have printed on your binder or if you need assistance in preparing your artwork we can help you. There are three printing process you can have. Offset Printing Process, Silk Screen Printing Process and Foil Hot Stamping. Remember that screen printing and hot stamping have certain limitations and many techniques used in offset printing process are not suitable. Your artwork must be approved by our art department before we can accept the order. For any artwork please avoid very fine lines, both in type and in illustration. The size of the type should be no smaller than 10 point and type in reverse areas should be at lease 12 point in bold capitals. If you need our assistance we can graphically layout a design for your binder, incorporating your logo and information you provide.

Step 3. Prepare your artwork

        For any imprinting product the shipping schedule is based on receipt of finished artwork on CD disc, zip disc or as an email attachment. Send us a marked-up hard copy of your artwork, always include the fonts and indicate which version of software you have used. All binder dimensions must be correct and all artwork must be in place, see the illustration on our Binder Format Chart. Be sure to proofread all art copy for binders and tabs. We cannot be held responsible for misspellings or other errors in customer provided artwork.

Step 4. Placement of artwork  

     Your artwork can be placed on the outside front or back cover, the spine or the inside front or back cover. The most common placement for artwork is on the front cover and spine.

Outside or Inside Cover: When submitting artwork for binder production, indicate in which position the artwork should be placed. Keep art or copy at least 10mm away from edges, spine and rivets. For the inside front or back cover, it is important to indicate the position of pockets, vertical or horizontal, and any business card holders.

Spine: The major concern for art or copy on the spine is that it fits between the rivets. Indicate whether it should be centered between the rivets and whether it should be placed lengthwise, stacked or in the horizontal position.

     If you need more area than the space between the rivets allows, we can construct the spine with concealed rivets or mount the ring on the back cover. If you want a label holder, indicate where it should be placed on the spine.

Attention: each binder case has a different outside dimension depending on the binder case material, ring size and style.

Step 5. General Information

        After you have prepared your artwork please read followings carefully.

1. For best results, we recommend using these or earlier versions of the following Mac software: Adobe Photoshop 7.0, Adobe Pagemaker 7.0, Adobe Illustrator 10, Freehand 9.0 or Quark Xpress 4.1.  Also, state whether you are using a Mac or a PC.
Please note: you may use previous versions for Mac created artwork, but for PC's you must use the versions listed above.


2. Include all EPS, Tiff and graphics files. Use as few layers as possible when creating artwork. Include a report file that lists all components of your artwork document. Do not rename your graphics files after you put them into a document. Be sure to keep all color names consistent throughout all files.

3. Fonts must be sent with your artwork. Although we have a large library of type, we want to be sure to use exactly the font you selected to create your artwork. It will be used for your artwork only. When using PostScript fonts, send both the screen font and printer font to each typestyle used. True Type fonts only require the screen font. List all fonts used in your artwork in the report file.
When sending PC files please convert fonts to outlines, if possible. If not, we will substitute the closest typestyle. PC fonts are not useable in Mac platforms.

4. To verify that all copy is present and correct, it is necessary for you to send us a well defined, color separated paper printout. If possible, this copy should be at 100% - the same size as the artwork being used. If a reduction is necessary, please indicate the percentage of reduction.

Following points to be considered when the producing artwork using Screen Printing Process.

-    All colors to be spot colors not C.M.Y.K.

-    Screen printing inks are not completely opaque. Avoid weak colors (red, yellow) on dark vinyl or poly (black and green). This could matching your desired ink color difficult. An underpin of white print at first can improve the optical performance.

-    Screen tints must be kept in the 20% - 70%; halftones should be set at 65-85 lines per inch; Angle at 52 degrees or 108 degrees for best results

-    Avoid rivets, welds and closures by at least 3 mm, unless color is intended to cover these areas


 


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